Julia Martinez
Copywriter + Brand Storyteller
With a background in English and digital communications, I’m drawn to the small choices that make a brand sound like itself—from the words in a subject line to the story behind a product or experience.
Currently, I create marketing communications for Fox Point Farms, translating wellness, hospitality, and community experiences into thoughtful storytelling across digital and physical touchpoints.
Full Resume
Work Experience
Fox Point Farms (2025—Present) | Marketing Assistant — Communications & Design, Resident Program Ambassador |
Fox Point Farms (2024—Present) | Artist in Residence |
Fox Point Farms (2024—2025) | Hospitality & Training Lead |
School of the Madeleine (2022-2024) | Junior High English Teacher (7-8) |
St Francis School (2021-2022) | Middle School English Teacher (6-8) |
Education
University of California, Los Angeles (BA English, Digital Communications) | 2019-2021 |
Mira Costa College | 2017-2019 |
Core Skills
Copywriting | Email Marketing • Brand Voice • Product Storytelling • Campaign Copy • Subject Lines • Headlines • CTAs • Promotional Copy • Editorial Writing • Copy Editing |
Marketing | Digital Marketing • Email Campaigns • Customer Communications • Content Strategy • Campaign Ideation • Audience Messaging • Cross-Functional Collaboration |
Creative | Graphic Design • Illustration • Visual Storytelling • Canva • Procreate • Brand Assets • Photography Direction |
Professional | Editing & Proofreading • Project Management • Hospitality & Guest Satisfaction • Deadline Management • Research • Brand Consistency |
Marketing
Write and develop consumer-facing copy across email marketing, newsletters, digital campaigns, event promotions, resident communications, signage, and on-property brand touchpoints.
Own email copy from initial concept through subject line, preview text, headlines, body copy, and calls to action, balancing brand storytelling with clear promotional objectives.
Translate products, menus, seasonal launches, events, and farm experiences into concise, customer-focused stories designed to drive interest and action.
Develop copy across multiple Fox Point Farms concepts, including Harvest Market, Fox Point Bakehouse, Haven Farm + Table, Huerta, Fox Point Pizza, farm programming, and resident initiatives.
Partner with marketing leadership, designers, photographers, chefs, hospitality teams, event teams, and other stakeholders to gather information and translate business priorities into cohesive campaigns.
Adapt voice and messaging across different audiences and objectives while maintaining the larger Fox Point Farms brand identity.
Manage simultaneous weekly and seasonal communications with fast-moving deadlines, stakeholder feedback, and changing operational details.
Contribute campaign concepts and editorial ideas beyond assigned copy, including resident programming, seasonal storytelling, product launches, community initiatives, and promotional strategy.
Support visual storytelling through graphic design, illustration, signage, campaign assets, and coordination of copy with photography and design.
Hospitality and Service
Developed service standards, SOPs, training materials, and internal communications to create a consistent guest and brand experience.
Collaborated across hospitality, retail, food and beverage, and events teams during the opening and early growth of Fox Point Farms.
Built a firsthand understanding of the customer journey and guest experience that now informs brand and marketing communications.
Art & Graphic Design
Create original brand artwork, hand lettering, illustrations, signage, menus, campaign graphics, and other visual assets for hospitality and lifestyle projects.
Develop copy and visual concepts together to create cohesive brand experiences across print and digital applications.
English Teacher
Taught English Language Arts with an emphasis on writing, rhetoric, media literacy, research, and effective communication.
Edited and evaluated written work for clarity, structure, voice, grammar, and audience awareness while teaching students how to communicate ideas concisely and effectively.
Translated complex concepts into accessible, engaging language for different audiences and learning styles.
Developed written curriculum, presentations, educational materials, and digital communications while managing multiple deadlines and priorities.
Built a strong editorial foundation in storytelling, language, tone, and the relationship between message and audience.
Collaborated with a variety of staff and parents on projects and school initiatives.